How This Joburg Restaurant Increased Revenue by 35% with Local SEO
Overview
In October 2023, SEO Services Johannesburg partnered with a restaurant in a competitive Johannesburg suburb. The restaurant’s goal was to boost their local search visibility, attract more customers, and recover sales impacted by the pandemic.
The Challenge: Boosting Online Visibility and Conversions
Our client aimed to increase conversions and engagement, ultimately driving revenue growth. A deeper analysis was needed to pinpoint hurdles in their online presence.
Our Solution: Website Overhaul and GBP Optimization
A comprehensive audit uncovered key areas for improvement within the restaurant’s website and Google Business Profile (GBP):
- Content Mismatch: Existing content wasn’t fully aligned with what potential customers were searching for.
- User Experience Issues: The website was slow and lacked intuitive navigation.
- Incomplete GBP: Business information was inaccurate and key features were underutilized.
Our customized GBP + Website package allowed us to:
- Optimize Content for Local Search: Tailor website content to match local search intent and provide valuable information for diners.
- Enhance Website Performance: Improve website speed and navigation for a seamless user experience.
- Maximize GBP Potential: Thoroughly update and manage their Google Business Profile for accuracy and maximum appeal
Results: Tangible Growth Across Key Metrics (Oct 2023 – March 2024)
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Improved Visibility: 21,017 Potential Customers Found This Restaurant
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Website Traffic Boom: 12,549 Clicks from Local Search
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Hungry Customers Explored the Menu 3,875 Times!
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Foot Traffic Surge: 2,104 Diners Found Their Way
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Tables Filling Fast: 1,247 Reservations Made Online
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Ready to Order: 1,214 Potential Customers Picked Up the Phone
35% revenue increase since project initiation
Local SEO Success: 35% More Money in the Bank
Key Takeaways for Restaurant Local SEO Success
- Focus on Search Intent: Align your content with what people are actively searching for in your area.
- Utilize GBP to the Fullest: A well-optimized Google Business Profile is a powerful lead generation tool.
- Prioritize User Experience: Ensure your website is fast, easy to use, and provides value to visitors
- Work with experts who know what to do
Although we are based in Johannesburg, South Africa, we also work with clients from different parts of the World.
Let’s Partner to Boost Your Restaurant’s Success – Book Your Free Consultation Now
